About Us

WATCH PROJECTS

Monitoring grassroots watch brands since 2009

For the last 14 years, we have been aggregating and curating information about watch microbrands.
Start from here to find the information that you are looking for, or to simply learn more.

INSIGHT

Watchprojects Oscar Wilde

The importance of differentiation for micro-brands

Who dares wins. According to numerous experts, differentiation is the silver bullet that allows a brand to convince consumers to choose them. We look at what differentiation entails, and at the best and the worst ways of implementing it.

Iron Walker by Wempe

The quality curve in watchmaking

The concept of quality curve allows to explain why manufacturing steps allow to increase cosmetic quality, and why the difference becomes less perceptible the higher it goes.

KNOWLEDGE BASE

Workspace

MASTERCOURSE

Sign up for our free online course about microbrand entrepreneurship.

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Freelance

RESOURCES

Resources that meet the needs of microbrand owners and microbrand enthusiasts.

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Corporate Identity

STATS

Check out our data and figures about incument watch brands.

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Applications

TIME VAULT

Access our aggregated data about microbrands from 2009 to 2015.

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Growth

WATCH BRANDS

Get access to microbrand's official website and social media channels.

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Balance

WATCH LIST

Get suggestions about up-and-coming watch collections from microbrands.

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